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Sunday, November 05, 2006


NAR Decries ‘Negative Media Coverage’

The National Association of Realtors says consumers are being misled by "negative media coverage on the current housing market."

To counter it, NAR has purchased full-page advertisements in six major newspapers this weekend (See the Real Estate section, page K-5, of today's Los Angeles Times). The ad is also set to run next weekend.

Included in the advertisement is a list of reasons why now is a "great time" to buy a home. Among the reasons is a buy-em-while-they-last sales pitch: "Large Inventory Won't Last."

Here's an exceprt from a news release regarding the ad:
The ad encourages consumers to ignore the negative media coverage on the current housing market and reminds them that the time is right to buy now, for several reasons:

* Interest rates are low
* A good inventory of homes is available
* Prices have stabilized and are starting to rise
* The future of the housing market and the economy is positive
* Housing is a great investment, with average home valuations increasing 88 percent in the last 10 years

— TJ Sullivan in LA
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