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Thursday, January 22, 2009

 

And Then the Wrapping Came Off


— Photo by TJ Sullivan —



Well, that didn't take long.

The building wrap pictured above came down on Wednesday, less than three days after it was the subject of a story in the the Los Angeles Times.

There are, however, still plenty of buildings under wraps in LA.

Here's a snippet from today's story about the Statue-of-Liberty wraps:
[...] Foes of supergraphics have accused McNeilly of attempting to use a patriotic symbol to secure a legal settlement that will allow him to put commercial advertising on buildings that never had them to begin with. McNeilly sued the city a decade ago over its efforts to remove a multistory, patriotic mural in Westwood.

He won a settlement in 2003 that allows commercial advertising on the building's west side -- a wall that currently displays an advertisement for the movie "Confessions of a Shopaholic."

"The history is, he takes out these patriotic signs so that he can eventually sell advertising," said Dennis Hathaway, president of the Coalition to Ban Billboard Blight.

McNeilly would not say how much money he makes from the supergraphic in Westwood, but he explained that advertisers were willing to pay up to $100,000 per month for a single, tarp-like supergraphic, depending on its size and location.

A photo of a Statue-of-Liberty wrap is at this link.

— TJ Sullivan in LA

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