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Tuesday, October 02, 2007


LA Times' Bloodletting

A new post written by yours truly at Native Intelligence:
"Some lessons take longer to learn than others. It took mankind ages to figure out that the medical practice of bloodletting was actually a bad idea. So maybe newspapers like the Los Angeles Times deserve a little slack as they fumble about in search of a cure for reader disengagement.

Still, it spurs the eyes to roll when stories like this come up.

Last week, LA Times Publisher David Hiller suggested that his venerable broadsheet might publish a free tabloid styled after Times parent Tribune Co.'s RedEye, a commuter daily aimed at young readers and produced by the Chicago Tribune.

The names of good editors, reporters, photographers, copy editors, page designers and support staffers continue to be scratched from the Times' employee directory, yet the suits still look for new ways to lose money, rather than focus on the improvement of what's fast becoming the dullest read in its circulation class.

Has no one whispered ..."

Read the complete post at Native Intelligence.

— TJ Sullivan in LA
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